I worked with the wonderful team at XXIV Communications on the Summer 2024 Summer Reading Challenge, the invention of The Reading Agency. I helped deliver a campaign that saw Christopher Eccleston appear across a number of platforms promoting the importance of getting children reading over the summer holidays and visiting public libraries where activities are hosted. This led to mass pick up and the Reading Agency’s work being looked at still further by a wider and appreciative audience.
Many other well known names including Glynis Barber, Leslie Ash and Denise Welch added their voices to this most worthwhile of projects.
